Owned Media vs. Paid

Paid media rents attention. Owned media builds equity.

Every dollar you spend on ads disappears the moment you stop paying. But every dollar you invest in YouTube, podcasts, or newsletters compounds over time.

Here's the math:

• **Paid:** $10K/month = 50K impressions. Stop paying? Zero impressions.
• **Owned:** $10K/month = 4 videos. Those videos earn views forever. After 12 months, you have 48 assets generating passive reach.

Owned media has higher upfront cost but infinite shelf life. It's the only scalable way to lower CAC over time.

The best teams do both: paid for speed, owned for compounding.