Testing Creative at Scale

You can't test creative at scale without systems.

Most teams try to brute-force it: more shots, more edits, more variants. They burn out. Quality drops. Testing becomes chaos.

Here's the framework we use:

1. **Modular shoots:** Capture 20+ hooks in one session with a flexible script
2. **Template-driven editing:** Build reusable After Effects comps for fast iteration
3. **Testing hierarchy:** Test hooks first, then bodies, then CTAs
4. **Weekly review:** Kill losers fast, scale winners, feed insights back

We ship 40+ ad variants per month for clients without adding headcount. The secret? Infrastructure, not hustle.