Method

Acquire → Improve → Recycle. A simple operating model to compound traffic and lead flow.

Phase 1

Acquire

Curated buys + greenfield builds in verticals we know (fitness, wellness/spa, local services, e‑com sub‑niches).

Phase 2

Improve

Speed + Core Web Vitals, schema, content upgrades (AI‑assisted, human‑edited), CRO, booking embeds, and the OIA bot for FAQ + capture.

Phase 3

Recycle

Keep high‑RPM assets, or flip after 90–180 days when uplift and stability justify it.

Continuous Iteration

Every cycle feeds the next. Performance data informs creative testing; audience feedback shapes messaging; distribution learnings optimize channel strategy. We don't just ship content—we build systems that learn and improve.

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